Back in 2005, you couldn’t throw a rock in the music world without hitting a new poppy, guitar-driven indie act like Clap Your Hands Say Yeah, Kaiser Chiefs, or a host of other straightforward, uncomplicated bands. Somehow in all of the hoopla, one deserving band got overlooked: Shout Out Louds. Honestly, I don’t know how this could be, since they’re from Sweden and everybody knows that if it’s from Sweden it has to be good (and beloved by hipsters!) I think this must have all started with Abba way back when. But somehow this rule didn’t hold true for Shout Out Louds, as they got almost no press or attention compared to the bands I named earlier. It should have, as they actually live up to the “great Swedish band” hype.
“Howl Howl Gaff Gaff,” I’ve recently found out, is a collection of the band’s previous singles, which explains how they’re able to maintain such a high level of “catchiness” throughout the album. “The Comeback” is undoubtedly the highlight of the album, but there are at least half a dozen songs on the album that are clearly single-worthy. The songs don’t exactly lead into each other or form a coherent story, but every song is infused with optimism and energy. Even on less overtly positive songs, there’s an underlying sense of hope that everything will get better and better. Maybe it’s the only way the Swedes can get through the long winters. For a band whose native language isn’t English, I found the lyrics to be very poetic and meaningful.
The music isn’t anything ground-breaking, but it does a great job of adding to the atmosphere of joy and energy on the album. Jangly guitars, tambourines, clapping and frenetic drumming on songs like “100 Degrees” and “Hurry Up Let’s Go” keep the tempo on the album from ever flagging or getting bogged down, even late in the album. I’m sure Shout Out Louds have been compared to The Strokes in the past, but their songs sound like what The Strokes or Vampire Weekend would be if they were there just to have fun and didn’t care about looking cool or maintaining an aloof, indifferent image. It’s really refreshing to find an indie band that can let loose and just have fun with the music without seeming like they’re trying too hard. If you’re looking for something to raise your spirits or have fun listening to, give Shout Out Louds a try.
To hear samples of all the songs off of Howl Howl Gaff Gaff, you can check out the album on Amazon.

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